Explore My Services
A range of services designed to help you move forward with confidence, wherever you're headed next.
Core Story Intensive
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“I know what I am good at and where I want to go, why do I have such a hard time articulating this.”
Your Core Story sounds simple: it’s a written narrative that acts as the foundation of what you do and why it matters. It is a compelling, emotional narrative that drives connection, trust and why you are distinct.
But, wow, is it hard to develop on your own. Good news is, you don’t have to!
It’s really hard to see yourself from an outside perspective and share in a way that feels meaningful and working towards your goals. So this is where everyone begins.
Once your story and goals are clear, the rest falls into place.
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Via a 90 minute Zoom call, I will interview you. I’ll send you some sample questions ahead of time so you can think about them. The best part of this interview is that you just have to share what’s in your head, no additional prep work is needed. We’ll cover your work history, what motivates you, your goals, and how you do what you do. Every detail counts towards crafting your unique story.
Before our call, I do a thorough online audit of how you are presented in the digital world. I use this information to assure that, in the end, your story aligns across all digital platforms, in writing and in person.
I’ll also send you a checklist of possible communications you could share with me: newsletters, blog posts, testimonials etc that I might not be able to access.
Within ten days, I will send you a brand new written version of your core story. It will include the why and how you do your work, who it’s for, your values, and what sets you apart. It will highlight emotional connections and details that your ideal clients will resonate with. It will be written from the viewpoint of where you are headed, with a celebration of where you have been. All of this information will ground your work in a distinct set of values that you can use to refine and plan your visual marketing strategy.
I’ll also send you some versions of an elevator pitch that you can start using and refining as you move through life.
You’ll aslo get a list of key themes you can use to share your story with your clients to build trust.
We’ll review everything in one more 60-minute Zoom session, to assure that it all reads, feels and sounds right to you. Then, you can start implementing all of this immediately.
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The cost for the full Core Story Intensive is $750.
You are responsible for a 90-minute Zoom interview and a 60 minute Zoom follow up.
If you’d like to add a short portrait session it is $975. (20 minute session at location of choice, 1-2 edited portraits, $350 value)
After the Core Story Intensive, we can review the best options for you to move forward in Phases 2 & 3.
A La Carte Services
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What you get: Editorial Direction + Visual critique + Guidance for Independent Execution
How are you being understood through your online presence?
Now that your core story is defined—and your goals are clear—we’ll evaluate how well your online presence reflects both. Together, we’ll identify what’s working, what isn’t, and where alignment can be strengthened.I’ll review your website and social platforms for clarity, cohesion, and consistency between your messaging and visuals. The audit will take place over Zoom.
You will receive a document over email with all of the details of your audit within ten days of the Zoom session with these details, in addition to a 60 minute Zoom Call to review:
Full website + social + marketing deliverable review
Messaging consistency check against Core Story
Visual assessment (tone, imagery, quality)
SWOT Analysis: What’s working / what’s not on each platform
Basic SEO Recommendations
Prioritized recommendations to align messaging with text and image
Basic editorial direction plan
Recommendations for online tools
Time & Money:
60 minute Follow Up Call to review your Story + Visual Alignment Audit
The information from the Audit can be used for self-directed improvements at your own pace.
Total Cost $900
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What you get: Detailed Editorial Calendar + Aligned Voice and Visuals + Monthly Support and Accountability
Now that your core story is clear, we’ll use it to guide your content so it becomes consistent, easy to maintain, and clearly communicates what you do and why it matters—helping you reach your goals. This storytelling becomes the backbone of your editorial calendar, which is the nuts and bolts plan for how you are sharing your work, online and in person.
First, I will conduct a Story + Visual Alignment Audit as outlined above.
Next, we will identify key themes that align with your goals for the next 6 months.
After that, I’ll build the framework for a robust, nimble editorial calendar that unburdens your mind so you can do what you’re good at. The goal is to have 70% of it planned, and leave room for organic ideas. We will use whatever tools fit your workflow. Together, we will create a calendar chock full of options to use organically.
You’ll get:
A comprehensive audit of the alignment of your online voice + visuals
The framework for a nimble 6 month Editorial Calendar, that will arrive to your inbox for immediate implementation within 10 days of the initial meeting.
Key themes identified to come back to for consistent storytelling
Visual strategy across your platforms
Support in sharing your story in writing and in person
A monthly check-in to look at SEO and engagement data to see what worked and what needs improvement
Email access to Andrea for support
Time & Money:
Initial 1 hour meeting to review the online audit and lay down the foundation for key themes and marketing objectives.
1- 20 minute meeting monthly for 6 months to review what was successful the month before and how you’d like to tweak the next month.
You will be doing the posting/scheduling/writing/content creation, using me as your guide.
Total Cost for 6 months of support: $1950
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What You Get: Robust Photo Library + Detailed Editorial Calendar + Aligned Voice and Visuals + Monthly Support and Accountability
You’ve done the work to clarify your story. You have a vision.But what happens when your visuals and language don’t match? Does making a plan to get your story out into the world feel overwhelming? This is the right place to start.
First, you will receive an online audit and a 6 month editorial calendar as outlined in Phase 2, Tier 2. In addition, we will create a visual strategy and create the images to provide a deeper context to your work, avoiding tricks and gimmicks.
Once our editorial plan is in place, I work with you to create a cohesive body of imagery that reflects your work with the same depth and clarity as your words. This isn’t about generic brand photography and kitschy filters—it’s about observing how you work, understanding what matters, and translating that into images that feel natural, specific, and aligned. We won’t rely on boring headshots, we will assure we use an editorial strategy to parse out the specific details of your work so you always have fresh content. Whether your work is product driven or service focused, we will create content that makes sense.
Together, we build a visual library you can return to again and again—images that support your editorial calendar, strengthen your presence, and give your story a consistent, recognizable form. Because when your visuals and your narrative are working together, everything becomes clearer.
You’ll get:
A comprehensive audit of the alignment of your online voice + visuals
The framework for a nimble 6 month Editorial Calendar, that will arrive to your inbox for immediate implementation within 10 days of the initial meeting.
Key themes identified to come back to for consistent storytelling
Visual strategy across your platforms
Support in sharing your story in writing and in person
A monthly check-in to look at SEO and engagement data to see what worked and what needs improvement
Email access to Andrea for support
Custom Photography Packages Explained:
Storytelling, editorial driven photography
On site session(s) that reflect your work
Visual direction (mood, tone, composition, environment)
Pre-shoot planning (based on your editorial calendar)
Curated gallery of edited images
Light visual direction (mood, tone, composition)
Licensing for social media and website use
Half Day Sessions are great for a single location or aspect of your work, refreshing your visuals or creating targeted content for a specific phase or campaign
Full Day/Multiple Sessions are best for businesses or organizations needing a wide range of content, Multiple locations, people, or story angles, Building a robust visual library in one session
Time& Money:
Initial 90 meeting to review the online audit and lay down the foundation for key themes and marketing objectives.
1- 20 minute meeting monthly for 6 months to review what was successful the month before and how you’d like to tweak the next month.
You will be doing the posting/scheduling/writing/content creation, using me as your guide.
Custom Photography- Time TBD
Custom Packages start at $2650
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If you:
Have very active editorial calendars
Need monthly or quarterly visual content
Struggle with consistency
Have a growing team or multiple locations
Need need consistent, story-aligned imagery created over time
You’ll get everything in Phase 2, Tier 3, plus:
Recurring shoots (monthly or quarterly)
Ongoing visual direction aligned with your narrative
Priority scheduling
Evolving visual library that grows with your work
A cohesive set of images aligned with your story
Visual consistency across your platforms
Content that supports and strengthens your messaging over time description
Custom Packages, Retainer Options Available